Azel

We design and build
digital experiences

An independent web design and development studio in Seattle, building fast, considered websites for brands across the Pacific Northwest and beyond.

Seattle, WA — Taking on new projects

Selected Work

Websites, brands and digital products — each one designed and built from the ground up in Seattle.

Services

Five disciplines, one Seattle-based team. Open a row for the detail.

  1. StrategyPositioning, growth planning and a roadmap tied to revenue.

    Before anything is designed, we map how your website will make money — who it’s for, what they need to believe, and the actions that matter: enquiries, bookings, sales. You leave with a clear sitemap, a content plan and conversion goals that are measured from launch day.

    • Audience & competitor research
    • Conversion & funnel planning
    • Sitemap & content strategy
    • KPIs & analytics setup (GA4)
  2. Brand & DesignIdentity, UX/UI and visual systems.

    A brand people remember, carried consistently across every screen. We create the logo, type and colour system, then design the interface in Figma as a reusable component library — so every page you add later still looks unmistakably yours.

    • Logo & visual identity
    • UX research & wireframes
    • UI design in Figma
    • Design systems & brand guidelines
  3. DevelopmentFast, secure websites, stores and web apps.

    Engineered with modern frameworks — Astro, React and Next.js — chosen to fit the project, not the trend. Content lives in a headless CMS your team can update without a developer, with secure Stripe payments and integrations for the tools you already run on.

    • Astro, React & Next.js
    • Headless CMS (Sanity, Contentful)
    • E-commerce & Stripe payments
    • APIs & third-party integrations
  4. Creative DevelopmentMotion, WebGL and interactive experiences.

    The details that make a site feel premium: custom WebGL shaders, scroll-driven motion and micro-interactions — like the live animation at the top of this page. Every effect is tuned to run smoothly and falls back gracefully on low-power devices and for visitors who prefer reduced motion.

    • WebGL & GLSL shaders
    • Scroll & page-transition motion
    • Micro-interactions
    • 3D & interactive prototypes
  5. Performance & GrowthSpeed, SEO and conversion optimisation.

    Faster sites rank higher and sell more. We target 90+ Lighthouse scores and passing Core Web Vitals, build in technical SEO and WCAG 2.2 accessibility from the start, then use analytics and A/B testing to keep lifting conversion after launch.

    • Core Web Vitals & Lighthouse
    • Technical & local SEO
    • WCAG 2.2 accessibility
    • Analytics, A/B testing & CRO

Approach

A clear process, kept deliberately simple, so the work gets the attention.

  1. Discover

    Understand the problem, the people and the context around it.

  2. Define

    Find the opportunity and agree on what success looks like.

  3. Design

    Develop the visual and interaction direction.

  4. Build

    Engineer the experience with care for every detail.

  5. Refine

    Test, optimise and improve after launch.

About the studio

Digital experiences built with clarity, intention and craft.

Azel Studio is an independent web design and development studio based in Seattle, Washington. We work closely with a limited number of clients at a time — from Seattle startups and local businesses to teams across the US — taking projects from first idea to launch, with strategy, design and engineering handled by the same people.

We care about the details that are easy to overlook: how a page loads, how it reads, how it feels under the cursor. The result is work that is quiet where it should be, and memorable where it matters.

Let’s work together

Have something
worth building?

Get in touch

or write to hello@example.comBased in Seattle, WA — working with clients everywhere.